THEGROWTH/LAYER

Case studies

The receipts.

Every number here has a client attached. Industries, scale, and complexity vary. The system is the constant.

All

Healthcare

Supplements & DTC

Financial Services

Lead Gen

Media

DTC Telehealth

89% → 36%

S&M as % of revenue while growing 129%

From burning capital on customer acquisition to a system that scaled profitably — CAC down 8% while volume doubled.

Premium Supplements DTC

$20M → $600M

Revenue via podcast + influencer system

Built a compound creative and distribution engine across podcast, social, and influencer that scaled to category leadership.

Wellness DTC

+275%

Revenue growth — $16M to $60M

Identity-driven creative strategy unlocked a loyal buyer cohort that outperformed every performance channel.

Financial Services

$38B

Record revenue with −34% spend

Reduced media spend by 34%, grew digital 30%, and drove record revenue through a reengineered attribution model.

Supplements TikTok Shop

$0 → $8.5M/mo

In 4 months on TikTok Shop

Built a full TikTok Shop growth engine from zero — creator brief to fulfillment system — in four months.

Automotive Lead Gen

$1.1B → $12B+

Platform enterprise value

Lead generation system that scaled to 25M+ monthly consumers and drove over a 10x increase in platform value.

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