Case studies
The receipts.
Every number here has a client attached. Industries, scale, and complexity vary. The system is the constant.
All
Healthcare
Supplements & DTC
Financial Services
Lead Gen
Media
DTC Telehealth
89% → 36%
S&M as % of revenue while growing 129%
From burning capital on customer acquisition to a system that scaled profitably — CAC down 8% while volume doubled.
Premium Supplements DTC
$20M → $600M
Revenue via podcast + influencer system
Built a compound creative and distribution engine across podcast, social, and influencer that scaled to category leadership.
Wellness DTC
+275%
Revenue growth — $16M to $60M
Identity-driven creative strategy unlocked a loyal buyer cohort that outperformed every performance channel.
Financial Services
$38B
Record revenue with −34% spend
Reduced media spend by 34%, grew digital 30%, and drove record revenue through a reengineered attribution model.
Supplements TikTok Shop
$0 → $8.5M/mo
In 4 months on TikTok Shop
Built a full TikTok Shop growth engine from zero — creator brief to fulfillment system — in four months.
Automotive Lead Gen
$1.1B → $12B+
Platform enterprise value
Lead generation system that scaled to 25M+ monthly consumers and drove over a 10x increase in platform value.
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