THEGROWTH/LAYER

Capabilities

One system. Three layers.

Most agencies give you a channel. We give you the whole system — the intelligence that directs it, the engine that runs it, and the infrastructure that makes it compound.

01

Growth Intelligence

Strategy & data

Positioning, ICP, channel architecture, and the hypotheses that direct every dollar. The judgment no model replaces.

Positioning & ICP

Who you’re really for, what you actually own, and the message that makes channels work — before any spend begins.

Unit economics

Target CAC, LTV, payback, and margin models built from your numbers — not industry benchmarks or best guesses.

Channel strategy

The right media mix for your margin structure — which channels to own, which to test, and which to skip entirely.

Competitive intel

Reverse-engineer what competitors are spending, testing, and saying — so you can outmaneuver instead of outspend.

Customer segmentation

Identify your highest-LTV cohorts and stop wasting budget on audiences that cost too much to acquire and too little to keep.

02

Growth Creative + Execution

The engine

High-volume creative fused with full-channel media. Every asset is a trial, scored by propensity to hit your KPI.

Paid social

Meta, TikTok, and Snap with structured hypothesis-driven creative testing that systematically cuts CAC as volume scales.

Search

Google and Bing with precision match types, Quality Score architecture, and budget discipline most agencies skip.

Native

Premium editorial reach on Taboola, Outbrain, and direct publisher networks — well beyond saturated social inventory.

Streaming TV & CTV

Addressable video on Hulu, Peacock, Disney+ and the full programmatic CTV stack with attribution downstream to actual conversions.

Email & lifecycle

Revenue flows in Klaviyo, Iterable, or HubSpot: abandoned cart, win-back, and the segmented sends that make retention a growth channel.

Creative production

Video, static, motion, and UGC briefed from performance data and shipped on a weekly creative calendar at the volume modern media demands.

03

Growth Infrastructure

The moat

A Bayesian testing engine, server-side signal, and custom audiences on your own data. Sharper every cycle.

Bayesian testing

Reach directional signal in days — not weeks — with adaptive traffic allocation that keeps learning even mid-experiment.

Server-side tracking

CAPI and GTM server-side pipelines that preserve your signal quality through every iOS update, cookie deprecation, and platform change.

Audience activation

Your customer files synced and refreshed continuously to Meta, Google, TikTok, and LinkedIn for suppression, look-alike, and retargeting.

Customer suppression

Remove recent converters and active subscribers from acquisition campaigns instantly — stopping wasted spend before next week’s budget review.

Marketing mix modeling

True incrementality across your full portfolio — including TV spillover and offline halo — not just what platforms self-report as conversions.

AI commerce

LLM-native storefronts, programmatic SEO at catalog scale, and structured data that puts your brand in the AI-generated answers your buyers are reading.

See the growth you’re leaving on the table.

One conversation, and we’ll show you exactly where your system is leaking.

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The Growth Audit

See the growth you're leaving on the table.

30 minutes. We map your growth system across five layers, score each one, and show you the highest-return moves. You keep the plan either way.

Free. No commitment.
Five-layer system diagnostic, scored and prioritized
90-day and 12-month growth projections, modeled live
CAC Quality Scorecard across six failure modes

30 minutes · Free · No commitment