Instant BFCM readiness score
Is your funnel ready
for Black Friday?
Paste your site. In about a minute we score your creative bank, tracking, site speed, and channel mix against 100 checks built for the highest-traffic week of the year. Then book a 15-minute walkthrough to fix what's not ready before the spend starts.
takes about 60 seconds
★★★★★
Operators who've scaled $600M+ in DTC and ecommerce revenue
Where your funnel will break.
And where it won't.
The same diagnostic we run before every engagement, scored live against your site, your creative, and your competitors.
01 · Creative bank depth
Do you have enough creative to survive the week?
Whether you have a real bench of tested creative for the surge, or you're planning to make it up as CPMs spike.
02 · Tracking under load
Will your attribution hold up at 10x traffic?
Whether your tracking and tagging survive a traffic spike, or you find out it's broken while the clock is running.
03 · Site speed & checkout
Does your site survive the traffic?
Page speed, checkout friction, and mobile performance under the exact conditions that break sites in November.
04 · Inventory & promo alignment
Is spend synced to what you can actually sell?
Whether paid media is coordinated with inventory and promo timing, or you're driving demand you can't fulfill.
05 · Channel mix for the spike
Are you diversified enough for peak CPMs?
Whether Meta, Google, and TikTok Shop are all pulling weight, or one channel getting expensive costs you the whole week.
06 · Post-purchase capture
Are you keeping BFCM buyers past December?
Whether your post-purchase flow turns one-time discount shoppers into repeat customers, or the relationship ends at the sale.
Your Black Friday week,
mapped.
The same day-by-day framework we run before every BFCM, so nothing gets decided at 11pm on Thanksgiving.
Thursday
Go quiet, then go early.
A short thank-you to your active list, in your own voice. Then early access for your highest-LTV customers right after dinner, before the crowd gets in.
Friday
One offer, built for margin.
High discount, higher AOV. A $30 product becomes a $120 bundle at 25% off. Same margin, but it reads as a bigger deal, because it is one.
Sat / Sun
Two days, two different reasons to buy.
A different bundle-in-a-freebie each day, not the same blast twice. A new reason to open the email both mornings.
Cyber Week
Spend more, save more, all week.
A tiered site-wide promo, the more they spend, the more they save. Run it as a full week, not a Monday-only sprint.
Your readiness score in
60 seconds.
01
Paste your site
Drop in your URL. The diagnostic runs on the spot, no back and forth.
02
Watch it diagnose live
The machine scores your creative bank, tracking, site speed, and channel mix against 100 BFCM-specific checks.
03
Book your walkthrough
Enter your email and grab 15 minutes. An operator shows you exactly what's not ready and what to fix first.
Scaling without
20 different vendors
SUPPLEMENTS DTC
$20M → $600M
A compound creative and distribution engine to category leadership.
TIKTOK SHOP
$0 → $8.5M/mo
A full shop growth engine, live in four months.
"They found us $18K a month in creative spend that wasn't working, before we'd even signed anything."
VP Growth · DTC Supplements Brand
Questions worth answering first.
Is this actually free?
Yes. The diagnostic runs the same 100-point framework we use before every paid engagement, at no cost. You keep the findings whether or not you work with us.
What happens on the 15-minute call?
An operator walks through what's not ready and prioritizes fixes by how much time is left before Black Friday.
We already have a BFCM plan.
Good, then this is a second set of eyes on the specific gaps, tracking, speed, creative bank, before they cost you during the one week you can't afford downtime.
How far out should we do this?
The earlier the better, ideally 60-90 days out, but the diagnostic still finds fixable gaps even a few weeks before the week itself.
Do you work with brands our size?
We've managed spend from seven-figure to nine-figure brands, DTC, ecommerce, and consumer apps. The diagnostic scores what's actually there, not a template pitch.
Get ready before Black Friday costs you.
Book a 15-minute walkthrough. An operator shows you exactly what's not ready, and what fixing it is worth before the spend starts.
100-point diagnostic · book your walkthrough